Each month we’ll be looking into some cool examples from brands embracing ‘better business’ and using their influence to have a positive impact on people and planet.
In a time where our health, economy and environment are being threatened, it isn’t surprising that people’s mindsets and behaviours are shifting and having an impact on industries across B2B and B2C. Consumers are becoming increasingly aware that their consumption habits are key to improving the state of the environment and society as a whole. They are searching for strong brands and businesses that are themselves making a difference to our world or can help individuals ‘feel good’. Keeping up with these ever-changing trends is so important, but it can be complicated and confusing… that’s why we’re here to help by sharing some inspiring ideas to spark your creativity!
Improving mental wellbeing
The COVID-19 pandemic has understandably caused a huge amount of stress in people’s lives and a symptom of this can be insomnia. PepsiCo have recently announced the launch of ‘Driftwell’, a new drink designed to help consumers unwind and fall asleep at the end of the day. The new beverage contains L-theanine and magnesium, both of which are clinically proven to relieve stress. This may be just a placebo effect, but if it helps, it helps!
Fighting plastic waste
In September 2020, luxury designer Tom Ford made a move to help clean up the ocean by creating a watch made completely of ocean plastic. The business removed large amounts of waste from the ocean using carbon-neutral transportation and produced the sustainably innovative product in Switzerland using solar energy. The brand has stated that each watch will remove the equivalent of 35 plastic bottles from the ocean, which is amazing and definitely should have been raved about more!
Want to find out more? Or have some interesting insights to share? Get in touch with us and let’s do Better Business together!