#BetterBusiness: Viva Veganuary! Here are the brands who know ethical eating can be big business

20 Jan 2021 | Culture

#BetterBusiness: Viva Veganuary! Here are the brands who know ethical eating can be big business

By Issy Switala

Each month we look into some cool examples from brands embracing ‘better business’ and using their influence to have a positive impact on people and planet.

We’re now 3 weeks into January and like previous years, we’re all desperately trying to stick to the resolutions we made in the New Year. It’s hard enough at the best of times and now with a new national lockdown, motivation is easily slipping away!

We’ve all heard of Dry Jan, but ‘Veganuary’ is the new trend taking the spotlight this year, with a record 500,000 people pledging to eat only vegan food this month (double the figure in 2019!!). It seems a lot of brands and businesses are doing their part this year to help encourage and motivate their consumers, with Tesco promoting the trend on TV and radio for the first time and other supermarkets such as Aldi and Asda showcasing vegan recipes on their websites.

Not only is this trend helping the planet by reducing our meat consumption, it’s an easy way for individuals to eat well and maintain a healthier lifestyle.

Here are some examples of brands and businesses supporting the cause this year!

No judgement!

One of the biggest issue’s meat eaters have with vegans, is their tendency to be a little brash and to push their beliefs on others. But, by taking a more light-hearted approach in our words and actions, we might be able to persuade others to join the Veganuary movement!

This year, UK-based meal service ‘All Plants’, created a humorous and entertaining campaign highlighting the challenges of going vegan. The TV ad shows Helen sneaking off to her car to eat processed cheese, while the voiceover reassures her ‘Relax, Helen – we don’t judge! We’re allplants, but you don’t have to be.”. They also created posters for the campaign, which read ‘Trying to be Vegan but … last night I joined the hallouminati’. Their choice of words and the humour it creates really takes the pressure off and highlights how we don’t all have to be ‘perfect’ vegans or vegetarians. Enough people making a small difference here and there is much more valuable. After all, I know I wouldn’t be able to resist my cheese and wine!

Remove the temptation…

Every year, billions of pounds are spent on junk food ads across the world, with the sole purpose to tempt you in and encourage you to indulge. And it’s everywhere you look, on the TV, on the streets, in the shops and on your computer. In fact, some research has estimated that in 2019 children under the age of 16 were exposed to 15 billion junk food ads online!

Fortunately, the sustainable food company Simple Feast are taking on this challenge and tackling the wave of ads. In a new campaign, they’ve launched an ad blocker that replaces unhealthy food ads with funny images/gifs of vegetables, wanting their audience to ‘get entertained instead of getting tempted’. The goal is to make consumers actively think about their food choices when online and to also understand the effects junk food advertising can have on an individual. This campaign isn’t going to eliminate junk food ads, but it gently guides consumers to become aware of healthy alternatives and how this benefits not only our own bodies but the planet as a whole.

Want to find out more about brands that are bettering the planet? Or have some interesting insights to share? Get in touch and let’s do Better Business together!