#ConsciousCreative: How smart design and innovative thinking can create purposeful packaging

02 Dec 2020 | Culture

#ConsciousCreative: How smart design and innovative thinking can create purposeful packaging

By Nikki Burton

Each month we look into the world of conscious creative, exploring how powerful design can change the world for the better.

Packaging has long been a space for brands to show off their slickest design skills and make their products stand out. But in a world where young consumers care about values as much as products — and in which we’re all wary of single-use plastics — it isn’t enough for packaging to just be about products anymore. It also has to have a purpose.

In response to these consumer trends, brands are using smart design and innovative thinking to ensure packaging reflects their values and has a more positive impact on the planet.

Here are a few examples I’m loving this month.

Burger King

In a bid to increase its sustainability creds, Burger King has teamed up with the sustainability company Terracycle to produce Loop x Burger King. The concept is simple: customers pay a deposit on the box and cup, and then the deposits are refunded when the containers are returned to the restaurant. Burger King has piloted the packaging in NYC, Portland and Tokyo, as it works towards its goal of ensuring all packaging is made from 100% renewable or recycled sources by 2025. I love the combo of clean, retro designs with a very modern initiative!

Impact Snacks

Through green investments, Impact Snacks offsets 250% of the greenhouse gasses produced making its plant-based confectionery bars. In order to make sure its packaging reflects this carbon positive vision, it makes wrappers from a soy polymer that’s completely home-recyclable. The funky packaging also doubles as a ‘carbon credit,’ so customers can decide which sustainability solution they want to fund through the Impact Snacks app. It’s a perfect example of how sustainability is changing the way we think about packaging.

Stacy’s Pita Chips

I love this packaging from Stacy’s Pita Chips. As well as producing tasty snacks. Stacy’s is a female-founded brand that started the Stacy’s Rise Project, an initiative that seeks to address the funding gap faced by female entrepreneurs. Teaming up with illustrator Libby VanderPloeg, it created these lovely ‘Female Founder Finder’ bags. When customers scan the QR code on the front, they’re directed to female-founded businesses nearby. The artwork is brilliant, but the innovative vision behind it is even better.

Want packaging designs that stand out from the crowd and reflect your values in a fresh, eye-catching way? Get in touch and let’s put some purpose in your packaging.