Spotted: ‘Flea treatment delivered straight to your labradoor’

04 Jul 2019 | WorkLife

Spotted: ‘Flea treatment delivered straight to your labradoor’

By Nikki Burton

It’s not often an advert on the tube catches my attention, but when it comprises of a big furry nose, doe-eyes and a witty play on words (I always love a good pun) it made me stop, double take and chuckle. The level of personality and distinct visual language injected into this campaign is a great example of being customer focused, whoever that customer may be. It’s really disruptive for the pet care industry and I love it.

Itch is a new subscription-based pet wellbeing brand that provides ‘Flea treatment delivered straight to your labradoor’ (and delivered for free). Your package can be personalised to the level of care your pet needs, wellbeing sorted and all very hassle free.

Keep your eyes peeled for FleazyE and his musical ‘scratching’ out of time to the discomfort of his owners. Another clever play on ‘scratching’ and how it can be uncomfortable for the entire family.

©2019 Perq Studio