Brand & design consultancy Perq Studio has taken on a major new project working on an internal communications and change management initiative for Mars, home of international brands such as Skittles, M&M’s, Uncle Ben’s and Royal Canin pet food.
In 2018, Mars launched their global User Centricity movement – a mindset to focus their Associates on the human need behind every thought and action across colleagues, consumers and customers. The initiative is aligned to Mars, Inc.’s refreshed brand and mission statement: The world we want tomorrow starts with how we do business today, which was itself underpinned by a User Centric approach.
Over 11,000 Mars employees are already members of the movement and are embracing the design thinking led approach in their day to day roles. User Centricity facilitated the decision-making process behind the new look Mars.com website, delivering dynamic mobile-first, bite sized content to over 30 markets. Design Thinking methodologies helped uncover the need for the website to work not only for those who were already a part of the Mars family, either as staff, customers or consumers, but also for prospective employees to engage with the company and its vision for the future.
Looking to amplify communications around User Centricity, Mars has enlisted the services of Perq Studio to help them grow the movement, engage the UC community and empower the members to find human focused solutions to benefit both their individual roles and the business at large in an agile way.
Laura Giffard, Founder and Client Director at Perq Studio says: “Where some large organisations may be afraid to challenge the status quo, Mars is bold enough to advocate for an institutional change. We couldn’t be prouder to be working with them on the User Centricity movement and are very excited to help them shape the next phase of their evolution.
Our first internal communications have already launched, with additional innovative approaches to emphasise the value of User Centricity currently in development. We look forward to bringing these into fruition over the coming months.”
Deborah Madelaine, User Centricity, Global Community Senior Manager, says: “Our User Centricity movement’s vision is a Mars made of bold thinkers and brave doers that’s user centred and ready for tomorrow.
It was very important for me to find a partner who shared a similar approach in their day to day and connected with our purpose. I feel very lucky to have Perq Studio on board and can’t wait to see what we will achieve together for Mars and for our 115,000 Associates.”