Spotted: Show them what crazy can do

04 Mar 2019 | WorkLife

Spotted: Show them what crazy can do

By Laura Giffard

I cannot get enough of the brilliant Dream Crazier campaign from Nike.

I love how it celebrates women standing for something and pushing boundaries, categorically rejecting mainstream narrative of women as ‘hysterical’ and ‘unhinged’.

Granted, Always’ Like a girl and Pantene’s Sorry not sorry campaigns did a brilliant job in paving the way by challenging the vernacular.

But what I love about this Nike ad is that it pushes the conversation further. Not only does it challenge us, but it shows us multiple examples of women winning. Women being powerful. And women not taking ‘no’ for an answer.

I know these conversations are long overdue, but I am just so damn happy that they are happening. And I long for a time when attitudes will have changed enough for people to be treated with the same respect regardless of gender.

Until then, keep being crazy. It’s only crazy until you do it.

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