27 Mar 2020 | Tips & Tricks

There’s no better time to… Remember why you matter.

By Laura Giffard

We’ve all been bombarded with generic Coronavirus “we’re here for you” brand messaging. From that gym you never signed up to, to your bank - everyone’s at it. The problem is, it’s just noise. It adds to consumer anxiety and fails to make meaningful connections.

There’s no better time to remember why you matter in your customer’s lives. Think about what’s going on for them, put yourself in their shoes, and figure out how to talk to them with empathy and relevance. Adapt your product/service offer and remind them why you deserve a place in their lives.

We’ve got a handy little template to kick-off your brainstorm. Get it here.

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