05 Jun 2020 | Tips & Tricks

There’s no better time to… set some goals

By Laura Giffard

All too often marketing gets viewed as a ‘nice to have’ rather than an essential strategic function of a business. So it’s our job as the experts to demonstrate the value we bring in our role of anticipating and meeting customer needs for the success of our organisations.

Our message is simple: start by setting your objectives before you choose which channels to activate. Ensure you’re aligned to commercial goals and only measure what matters.

Here’s a template to get you started!