05 Jun 2020 | Tips & Tricks
By Laura Giffard
All too often marketing gets viewed as a ‘nice to have’ rather than an essential strategic function of a business. So it’s our job as the experts to demonstrate the value we bring in our role of anticipating and meeting customer needs for the success of our organisations.
Our message is simple: start by setting your objectives before you choose which channels to activate. Ensure you’re aligned to commercial goals and only measure what matters.
Here’s a template to get you started!