#TuesdayThinks: Designing a world that works for everyone.

03 Nov 2020 | Tips & Tricks

#TuesdayThinks: Designing a world that works for everyone.

By Laura Giffard

Every Tuesday we think some thinks and round-up some top tips.

One of the biggest joys of 2020 has to be my newfound TikTok habit. No, it’s not all cute dog videos (although I am pretty partial to this trend at the moment).

Hands-down one of the best things it’s brought into my life is a greater richness of perspectives. I love how candid people are, sharing the ups and downs they face as they live their lives.

All too often it’s highlighted how our world is far from inclusive. And I know that as a leader in the creative industry I have the opportunity to inspire my team and my clients to design a better world that works for everyone.

So here I am, with three tips to get us all started with inclusive design:

1. Let go of bias – assumptions can only get you so far. You only know what you know, which often results in exclusion because we simply don’t understand the challenges other people face. Looking for a quick shake-up of your mindset? Start following people on social who are different to you, you’ll see how many things you take for granted are a challenge for others. Not into social? Have a look at this Ted Talk: Why design should include everyone.

2. Listen to and learn from others – the beautiful thing about people is how varied our needs, capabilities and aspirations can be. It’s so important that we begin any project by including, listening to and learning from people with a wide range of perspectives. By focusing on user needs we can generate so many new ideas and opportunities beyond what we could dream up on our own. Go plan a co-creation session now!

3. Use boundaries to power innovation – as creatives we love a good brief. One that gives us firm boundaries to springboard from but enough space to innovate. So, start by recognising exclusion. Then set about making it inclusive for one user type. Once you’ve nailed that, create a series of project/product families that give you the widest audience coverage, but that are absolutely tailored to fulfilling particular insights you uncovered in research. Remember, design is only inclusive if it offers choice, so set about creating it!

Still worried about what this could look like? Just take a look at how GE is living out its purpose of building a world that works even on its website – the accessibility tool that transforms the user experience is utterly brilliant.

Ready to challenge the status-quo and develop exciting new solutions? We’d love to partner with you. Get in touch and let’s see what we can make together!