#TuesdayThinks: How a personal mission statement can make 2021 the best year of your career.

29 Dec 2020 | Culture

#TuesdayThinks: How a personal mission statement can make 2021 the best year of your career.

By Laura Giffard

Every Tuesday we think some thinks and round up some top tips.

As everyone’s poring over the resolutions they’re going to make or break in 2021, there’s never been a better time to talk about mission statements.

A brand’s mission statement is one of the first things you’ll learn about when you start a new role — the company vision you’re expected to memorise and embody. It reminds you what you’re working towards while keeping you and your colleagues aligned on a business’s wider goals.

But when you get to work and start dealing with the minutiae of your role, it’s all too easy to lose sight of the bigger picture. It’s even worse if you’re at a big company, where you may start to feel like a loose-end — too busy focusing on the specifics of your day-to-day to feel like you’re contributing to a greater whole.

But it doesn’t have to be like this. Business and career success come from a clearly defined purpose, matched with determined action. If you want 2021 to be the best year of your career yet, you should try writing a personal mission statement.

A personal mission statement doesn’t just help you measure how well you’re performing in your role; it sharpens your focus on how you can personally contribute more to your company’s prosperity, giving you a definitive trajectory to follow for career success.

Here’s how it works, in 3 steps.

1. Take stock of your skills, abilities and ambitions

First, write down the unique value you bring to your job role. What are you best at? What do you like doing the most? How do you work with others? Then, think about your goals: including what you want to achieve in your career and how you plan to make the next step.

2. Align them with your job spec

This is the important bit. Read through what you’ve written so far, then refamiliarize yourself with your job spec and company’s mission statement. Does it all match up? Are your skills, work-ethic and ambitions ticking all the boxes of both your job role and company’s vision? Make note of any gaps or areas you need to improve on. You’ll need them for step 3.

3. Set out how you can match and then exceed your job spec

Now it’s time to write your personal mission statement. This should reference at least one of your core abilities, set out an area of improvement to align with your job-spec, and then detail how you plan to exceed your job spec in the future (in line with your ambitions). For example: “To use my talent for communication to show greater leadership in my department, improving my team’s productivity and lead generation quality so as to increase our close rate by 5% by 2022.”

Writing a personal mission statement every year is a great way to keep on track and ensure that the things you’re spending time on are relevant to the success of your company. But more than that, it gives you a more emotive ownership of your job spec, setting a pathway for personal career success.

Got big plans for 2021 but need help achieving them? From business strategies to brand campaigns, get in touch and discover how we can make it your most successful year yet.