#Tuesdaythinks: Why grit is the secret to our success

12 Jan 2021 | Tips & Tricks

#Tuesdaythinks: Why grit is the secret to our success

By Laura Giffard

Every Tuesday we think some thinks and round up some top tips.

The pandemic has served a brutal reminder that, in business, even the best laid plans can be undone by forces outside your control.

But amidst the chaos and uncertainty, for Perq Studio 2020 was also a year of evolution and of celebration. We moved out of our office in Holborn, welcomed 4 new team members via video calls and virtual drinks, and recently signed a lease on our new home in Victoria. But along this dizzying journey of change and growth, I’ve been thinking hard about all the things that got us here.

Back in 2017 I founded this business with the ambition to do agency differently. And I think there’s one key driver that helped me achieve my vision and allowed Perq Studio to emerge from 2020 stronger than ever. It’s called grit.

The dictionary definition of grit is “courage and resolve, or strength of character.” But for us, it means so much more.

Grit is restless. It’s the power to roll up your sleeves and solve the thorniest problems with impeccable strategy and defiant design.

Grit is courageous. The guts to deviate from the well-trodden path and find extraordinary new routes to success.

Grit is transformative. The passion and drive to leave the world a better pace than we find it.

And above all, grit is the relentless pursuit of excellence. The resolve to never settle for anything less than remarkable.

And it’s our grit that turns our clients’ goals into glory.

Grit is all about resilience, and after the year we’ve just had, it’s more important than ever. So, what are my top tips for businesses looking to emerge victorious in 2021.

1. Dig deep and be resourceful.

First, figure out what defines you; the values that will never change. This allows you to spot the elements of your business that are changeable. You’ll need to evolve and adapt, but that doesn’t mean you need to let go of who you are.

2. Think long-term.

You may need to make sacrifices to ride the storm, but never sacrifice your core vision. The clouds will pass eventually, so don’t lose sight of where you’re going.

3. Celebrate the wins, whether big or small.

For Perq Studio, glory is sometimes about getting the big contract, smashing targets, achieving incredible growth. But it’s also delivering small pieces of delight for our clients, every single day, whether it’s through a remarkable piece of design or a compelling line of copy. Glory isn’t just the end-result, it’s the incremental successes that get you there.

Looking to emerge victorious in 2021? If you need impeccable strategy, daring design and the grit to turn your goals into glory, get in touch and let’s work together!