#TuesdayThinks: why it’s time you nailed your social identity

26 Jan 2021 | Tips & Tricks

#TuesdayThinks: why it’s time you nailed your social identity

By Laura Giffard

Every Tuesday we think some thinks and round up some top tips.

Did you know consistent presentation of a brand can increase revenue by 33%? And in this curious meme culture we’re living in, in which our eyes can’t escape a single image for weeks at a time, it’s little wonder. Even a photo of Bernie Sanders can reset pop culture.

So why is it that so many brands neglect to consider their visual identity on social? Why are they still relying on poorly repurposed assets and the same unsplash imagery?

Remember when MySpace was a thing? Like any self-respecting millennial, it’s the reason I learned to code. No joke. Back in 2002 I would spend HOURS poring over my profile design. Templates were not enough; I had to bedazzle it within an inch of its life. We all took pride in our personal brands, even then.

Fast-forward to 2021 and having a slick visual identity on social no longer requires hours browsing obscure forums to teach yourself JavaScript. We live in a world where imagery dominates, and all platforms are continually copy-catting features in a bid to give us our visual fix. Even Twitter has ‘stories’ now.

So isn’t it time we gave more consideration to how we can make the most of our social identity?

Here are my top tips to get you started:

  1. Review your brand assets and check they work. Could your logo become an icon? What profile templates could you leverage to drive brand ownership of your channel? Something as simple as a cover for highlights on Insta can turn any old story into your story.

  2. Define your audience and create pillars of content. Then, create a visual template for each pillar. It doesn’t matter if you’re using stock footage if the tone, filter and graphic language make it your own. Not only can this make your content more consistent, it also lets you to target different demographics with a familiar visual voice.

  3. Make it move! Your audiences’ brains are digesting billions of images a day. Use animations, gifs and videos to disrupt the feed and grab their attention. And don’t just depend on Instagram’s default animation features. Your followers are craving content that stands out from the crowd, so give them something original and they’ll give you their eyeballs.

Want to learn how we created digital consistency for the iconic publishing group Condé Nast? Our work delivered a 25% increase in followers in the first two months, and we can do the same for you!