Creative, driven and endlessly entrepreneurial, Perq Studio founder and strategist Laura Giffard is committed to doing ‘agency’ differently. No egos, no working your people to burnout, no getting stuck in sector ruts. Just a collaborative, creative model that delivers communications that are authentic, relevant and remarkable.
Italian-born and with an MBA in Entrepreneurship, Laura’s a sparky mix of business thinking and people-centred warmth. A curator of creative insights, Laura pulls together ideas from multiple sectors, brands and channels to create campaigns that help businesses connect and stand out. Laura’s passionate about giving back, and the team regularly takes on pro bono projects to support good causes close to their hearts. She’s also a Liveryman of the Worshipful Company of Marketors and committed to promoting marketing as a force for good.
When she’s not in the studio, Laura loves running, skiing, reading and a great G&T. She balances her big business ambitions with family time and encourages her team to find the right balance between work and play too. She implemented a four-day week for her team (on a five-day week salary) and encourages them to use their ‘Tuesplays’ to refuel, learn and grow.