Putting people in charge of their data with innovative AI
GDPR has given consumers more control over their data than ever before but making sense of how to use that power can be tough. It was something data start-up Yo-Daa aimed to address with its innovative personal data dashboard, but it was struggling to explain its brand proposition in a way that made the benefits clear to its target customers. So, the founder approached us to create a brand and messaging that appealed to consumers wanting to take back control of their data, making it simple to understand and creating a sense of trust. With a playful font and colours, we gave a friendly face to data and created a simple proposition and messaging that focused on the simplicity of the YoDaa concept (even if data management is far from simple).