Bringing a heritage brand bang up to date
Beauty brand Bronnley has a loyal customer base, but wanted to bring its products to a new audience with a range of contemporary gift sets. We worked with them to develop stylish modern packaging designs for three gifting ranges – heritage Christmas, the RHS collection and the contemporary collection. Using contemporary illustrations and clever crops, we created three unique looks which would capture a new audience while still appealing to Bronnley’s traditional customer base. As a result, Bronnley managed to secure new retailer listings for its peony range, significantly expanding its reach. We also achieved sell-out products within the Christmas ranges.