Condé Nast International

Creating digital consistency for a multi-faceted brand

Iconic publishing group Condé Nast approached us after seeing our work on Mike’s Table. While the group – famous for the likes of Vogue, Architectural Digest and Bon Appetit - had a strong brand offline, its digital identity needed attention to create standout and consistency across diverse subject areas. We took inspiration from the accent on the E of the logo and used it to build our visual language, creating a simple but striking device that could be overlaid on social content to create a consistent look. We applied the new digital identity to social content for Inside CN – behind the scenes content; Follow Friday – the group’s most interesting stories globally and I Am CN – a feature focused on building employee pride. We also simplified the wordmark so it worked better online, making the handle instantly recognisable.

Condé Nast International  Quote
Condé Nast International
Condé Nast International
Condé Nast International
Condé Nast International
Condé Nast International
Condé Nast International
Condé Nast International
Condé Nast International
Condé Nast International
Condé Nast International
Condé Nast International
Condé Nast International
Condé Nast International

©2020 Perq Studio