Creating digital consistency for a multi-faceted brand
Iconic publishing group Condé Nast approached us after seeing our work on Mike’s Table. While the group – famous for the likes of Vogue, Architectural Digest and Bon Appetit - had a strong brand offline, its digital identity needed attention to create standout and consistency across diverse subject areas. We took inspiration from the accent on the E of the logo and used it to build our visual language, creating a simple but striking device that could be overlaid on social content to create a consistent look. We applied the new digital identity to social content for Inside CN – behind the scenes content; Follow Friday – the group’s most interesting stories globally and I Am CN – a feature focused on building employee pride. We also simplified the wordmark so it worked better online, making the handle instantly recognisable.