Connecting homebuyers with the joy of missing out
Buying a new home is about finding the perfect balance of the practical and the emotional, and that’s what we helped housing developer Fabrica communicate for its new rural development. We worked with Fabrica to develop a name, brand proposition, messaging and strong brand identity to help potential buyers understand why buying a home at Heatherwell Place was more than just a capital investment – it’s an investment in their wellbeing. As target buyers were most likely those living in the area and wanting a balance of city amenities and countryside, we focused our approach on the ‘joy of missing out’ – highlighting the benefits of the beautiful location and the thoughtfully designed details that would make you want to stay home. We used the trend for houseplants as our creative inspiration, using large crops of leaves in dark rich greens to create a modern, luxurious look, topped off with gold foiling on printed materials to emphasise the quality of the build.