Capturing customers’ hearts and minds
Petrochemicals, energy and fertilizer market expert ICIS was enhancing its customer experience with a new insights platform. A heritage brand with decades of experience, ICIS was responding to customer demand by developing new digital tools to help them stay ahead. We created a customer-first campaign promoting the benefits of the changes, using powerful, targeted messaging and striking design to drive action. From a compelling animation with a paper-cut look to maildrops with a chocolate coin featuring a strong campaign slogan, we gave ICIS real standout and renewed engagement with existing customers. We delivered a global campaign in just 11 weeks, with an 83.8 million reach and a 1,250 per cent ROI. Our campaigns drove 60,000 existing and potential customers to the platform and drove six-figure additional revenue.