Empowering people to be the change
Mars Inc. is focusing on the future by putting people at its heart. The User Centricity team had got off to a great start activating a network of change agents but needed strategic communications support and impeccable design to drive excitement, engagement and action across Mars’ global sites. We conducted 30+ global interviews and hosted comms workshops to get to the heart of what UC meant to Mars, then, using the ADKAR model and an existing visual identity, we created a strategic comms approach designed to grow a movement with real momentum. As an extension of the Mars team, we advise, drive and create comms that have helped recruit 15,000+ people, including 500 UC Champions (we’ve got our sights on a thousand more). Our work’s been covered in Forbes and helped empower change that makes a difference to Mars and consumers all over the world.