Bringing the power of Agile to life
Mars Inc. is revolutionising its ways of working with User Centricity. And the success of the UC movement inspired the team to introduce other related methodologies, starting with Agile. Rather than introducing a completely new look and feel, they wanted Agile to feel part of the same family as User Centricity and asked us to help them promote the initiative to their teams. We took inspiration from the UC identity and developed a style that felt similar but recognisable as Agile. We created a visual model of Agile to help Mars Associates understand the concept and built a fast-paced, modern animation style to show that with Agile, things are always moving forwards. Agile is now recognised as part of the Mars way and is helping, with UC, to build the Mars of the future.