Bringing people together with food
Mike’s Table is a supper club with a difference. Every ticket sold pays for someone referred by a charity partner to enjoy the same restaurant experience, for free. We were so inspired by this non-profit that we offered our services pro bono to lead a brand evolution that would better reflect the passion and quality of these chef-created meals. We started by attending an event and speaking to guests about their experiences, using these insights to guide our brand workshop. We developed a campaignable strapline – ‘It’s on me’ – to summarise the proposition and paired this with a minimalist pattern and bright, warm visual identity that reflects the playful and literal representation of the 1-1 ticket structure.