Celebrating the beauty of imperfections
Oak frame construction company Oakhaus tasked us with refreshing its brand identity. Customer research revealed concerns around oak’s propensity to crack with age, so we developed a positioning territory ‘homes that grow with you’, to reposition the weathering as a lux lifestyle feature. We brought this texture into our graphic palette and print finishes, coupling a classic navy blue with a fresh pastel palette of green and apricot. Our logo design heroes constructivist oak beams, to echo product features. We rolled out the identity across brochures, advertising and website.