Inspiring kids to reach their potential
Charity Reach supports children with upper limb difference to live life without limits and was celebrating it’s 40th anniversary. To build on its recent brand repositioning and encourage Reach kids to embrace their differences, we worked with the charity to create a series of inspiring quote art prints that anyone would be proud to hang on their wall. We purposefully went off-brand, choosing fonts, colours and styles that matched the sentiment of the quote and would fit with a broad range of interior design styles and tastes. Each design was printed on high quality art paper in a limited edition run of 40 per design and raised more than £2,000 to help the charity continue to support limb different children and their families.