Supporting Shelter to Give the Gift of Home
While it’s one of the UK’s best-known charities, Shelter is on a mission to change perceptions of what ‘homeless’ means. The charity wanted to create a new creative concept to support its corporate fundraising work which was simple for partners to buy into, easy for consumers to shop, and which highlighted that homelessness can happen to anyone. Even families like yours. We created an emotive proposition and flexible suite of creative centred around the warmth, comfort and security of ‘home’ that could work across multiple channels and brand lock-ups. Our Gift of Home concept and creative was flexible enough to sit side by side with a range of established brands, and to be used across a range of channels from product labels to social media campaigns.