Enhancing customer experience
Squires Café Bars are an important part of the garden centre’s retail experience, offering customers a place to unwind and indulge. Our challenge was to raise awareness of the fantastic food and drink on offer, building the Café Bar as a destination in its own right – a special meeting place to enjoy great food with family and friends. We built on our work for the master brand to develop a premium identity to complement the new showstopping interiors. Pairing a sophisticated racing green with a modern secondary palette of coral, pink and mint green we maintained a modern heritage aesthetic while differentiating from the garden centre. Our photographic approach centred on the enjoyment of food to bring warmth and a human touch to the brand across all collateral.