Smashing the money taboo
The UK has a problem with money. Namely: not being able to talk about it. Working with Rhiannon Llewellyn, Financial Coach at The Money Masterclass, we wanted to make money management something worth talking about. In the brand workshop we concluded that effective money management isn’t about penny-pinching or depriving yourself, it’s about changing the way you think. We created a sophisticated, elegant brand that rejected spreadsheet aesthetics in favour of Insta-worthy assets with the power to shift mindsets. Rhiannon’s bold, sparky personality is even embodied in the brand colours, irreverently named Veruca Salt, Hot Mess and Veggie Spam. Ultimately, we created a brand that presents money management as a pleasure, not a chore.